All‑in‑One Automation & CRM Platform for Small Businesses

Capture leads, automate follow‑ups and close deals — now with AI

A CRM Platform for Small Businesses That Actually Works

Capture Leads

  • Turn interest into real opportunities with tools designed to collect and organize leads from every channel.

  • Create high-converting landing pages, funnels, and forms that capture contact information from website visitors and campaigns.

  • Offer seamless online booking through a unified calendar so prospects can easily schedule consultations or services.

  • Track every new lead automatically inside your CRM so no inquiry is lost or overlooked.

Nurture Prospects

  • Stay connected with prospects and guide them through the decision-making process with consistent, personalised communication.

  • Automate follow-ups across SMS, email, voicemail drops, and social messaging so every lead receives timely responses.

  • Track conversations and engagement from a single dashboard, giving your team full visibility into every interaction.

  • Build stronger relationships with structured communication that keeps prospects informed and engaged.

Close Deals

  • Convert conversations into customers with tools that simplify scheduling, payments, and performance tracking.

  • Build custom surveys and foAllow customers to confirm appointments and complete payments through integrated scheduling and payment tools.

  • Manage pipelines and deal stages so your team can see exactly where each opportunity stands.

  • Use built-in analytics and reporting to understand what’s working and refine your sales process for better results.

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Save Time & Scale Faster

Why juggle multiple apps that don’t speak to each other when Citrine 360 gives you a complete sales and marketing platform in one place?

  • Unified Automation: Handle email, social DMs, SMS and marketing campaigns from a single inbox and automate follow‑ups across every channel.

  • Built‑in Scheduling: Sync with Google, Outlook or iCloud calendars, share your booking link, and let prospects schedule appointments without the back‑and‑forth.

  • Engagement Tools: Publish social posts, collect reviews, and manage your reputation seamlessly for smoother, more efficient lead management.

A System That Actually Works

Marketing tech can feel complicated. That’s why we back up our all‑in‑one platform with the support and training you need to succeed.

  • 24/7 Live Chat Support: Our support team is available around the clock with lightning‑fast response times, ready to help via chat, email or Zoom.

  • Step‑by‑Step Training: Access an extensive library of videos and guides whenever you need a refresher. Whether you’re automating emails or building funnels, we’ve got you covered.

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Build Your Digital Marketing Engine

Citrine 360 brings all your marketing tools together, so you can focus on growing your business instead of bouncing between apps.

  • Capture

    Use high‑converting landing pages, quizzes, forms and calendar bookings to bring in every lead, and direct calls to your dedicated line

  • Nurture

    Deliver personalised follow‑ups via voicemail drops, texts, calls, emails and social DMs, all automated through a single dashboard

  • Close

    Accept payments, book appointments and track performance effortlessly with our built‑in scheduler and analytics

ABOUT US

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About Citrine-360 (Merchant’s Stone Story)

At Citrine-360, we believe technology should empower—not overwhelm—small businesses. Inspired by Citrine, the golden gemstone long known as the “Merchant’s Stone,” we built Citrine-360 to help local merchants and service providers attract prosperity, energize customer relationships, and achieve lasting success.

As part of The Reputation Lab family, we bring over a decade of expertise in helping businesses—from hotels and restaurants to automotive, dental, residential, and wellness services—thrive in a digital-first world. Citrine-360 is the next step in that journey: a simple, powerful, all-in-one CRM and automation platform designed with your growth in mind.

Why Citrine?

For centuries, merchants treasured Citrine as a stone of abundance, clarity, and energy—a symbol of successful ventures and thriving relationships.

That’s the same spirit behind Citrine-360:

  • Abundance → Generate more leads and opportunities.
  • Clarity → Manage all customer communication in one place.
  • Energy → Automate routine tasks so your team can focus on growth.
With Citrine-360, small businesses can harness the same qualities to turn conversations into customers and relationships into long-term loyalty.
Citrine 3d LOGO
Citrine 3d LOGO

Our Mission

Our mission is simple:

To make advanced marketing and automation tools accessible to small and mid-sized businesses—without the complexity or high cost of enterprise software.

We provide the setup, training, and ongoing support to ensure you’re not just using software—you’re building systems that help you scale.

At Citrine-360, we don’t replace your team—we empower them with technology that works quietly in the background, creating time, consistency, and confidence.

Core Features

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Reputation Management

Monitor and strengthen your online reputation from one centralized dashboard. Collect customer reviews, respond to feedback quickly, and showcase positive experiences to build credibility and trust with future clients.

Connect

CRM

Keep every contact, conversation, and opportunity organized in one place. Citrine 360’s CRM provides a complete view of your customer relationships, helping your team track leads, manage pipelines, and maintain consistent communication.

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Automation

Reduce manual work by automating follow-ups, reminders, marketing campaigns, and routine tasks. With smart workflows in place, your business can maintain consistent engagement while saving time for higher-value activities.

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Never Miss a Call

Capture every inbound inquiry with built-in call management. Automatically respond to missed calls with instant text replies, log call details into your CRM, and ensure potential customers always receive a prompt response.

Industries We Work With

We Empowering service-based businesses to connect, grow, and succeed—one system at a time.

Work With Us!

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